ModL Business Related Questions?

1. Do you have a brand defined?
   1. Black and White
   2. Relatively dark on the inside
   3. Design Inspiration: Instagram and Houzz
2. Who would be using this product?
   1. Fashion designers, models, and enthusiasts
   2. Businesses on it
   3. Page
3. What problem is this product going to solve?
   1. Essentially a marketplace or social platform for fashion enthusiasts?
   2. Find clothing without asking people
   3. Follow people and find clothing
4. How do you think it will make the users’ lives better?
5. What region are you planning or division should be affected?
6. What key decisions do you want to influence?
   1. How would you know that your users have gained the desired value?
7. What platform is this product going to be built upon? (web, mobile, app?)
   1. Initially mobile
8. What does an ideal future state look like if users adopted the behavior changes you wish to see?
   1. New things added in
   2. Instagram and Houz
9. Which app do you think is the closest to this model? Or some parts of it?
   1. Sell your own clothes
10. Visually
    1. Instagram
    2. Works as houZZ works
11. What are some of the assumptions we are making, based on what we know, and what we don't know?
12. How would you attract influencers to shift to this platform?
13. Tell us about one specific feature/functionality that defines the essence of this app - this would help us translate the core values of the product in the initial version.
    1. What part of this is most important to you?
       1. Tagging of the clothes
14. What are some of the major gaps in the way users do things today?
15. Are there specific demographics or user segments you are trying to attract?
    1. Mainly US - 12 -30
16. What defines the success of the product?
17. What sets Modl apart from other social media platforms, especially in the fashion niche?
    1. Purpose of this product if we have Pinterest, Instagram, and other social platforms?
18. How do you plan to generate revenue from the platform? Any subscription model or trials for fashion designers?
    1. Premium users
    2. Paying Monthly fee
    3. Link their site
19. Can you provide details about the referral marketing strategy and how it benefits premium users?